FEEDWELL is Sydney’s leading corporate catering company, with customers like Google, Apple, Suncorp, Salesforce and CBRE to name a few. They have made a name for themselves by fuelling businesses with fresh and healthy meals from breakfasts and lunches, grazing, snacks, and meal plans.
Brands Media was engaged by FEEDWELL to help with the strategic development, deployment, and management of their 2024 International Women’s Day (IWD) digital campaign.
The campaign was deployed across Meta and Search with the primary goal of reaching new audiences and strategically aligning the brand with International Women’s Day and taking market share from its competitors.
The campaign was rolled out across two weeks, deployed with visually appealing creative that showcased four specific IWD products. It was monitored in real-time using custom dashboards developed by Brands Media. This enabled total coverage of the campaigns performance which allowed optimisations to be made when opportunities presented themselves and efficiency could be gained.
+130% | +321% | +40% |
Uplift in New Users | Uplift in Product Views | Uplift in Revenue |
Over the two weeks that the campaign was in-market, the website had a 130% increase in new users, an uplift of 231% total store product views and a 40% uplift in revenue, with the final week of the campaign contributing to a record week in sales.
The campaign had successfully achieved and surpassed what it had been developed to do. It also had unlocked invaluable insights that further showcased the campaign’s success.
Brands Media analysed consumer behaviour on-site, isolating new users and comparing their behaviour to existing customers. We discovered that the contributing factor to an uplift in product views was from new users, not only being interested in the IWD products, but more importantly, familiarising themselves with the entire FEEDWELL offering. Which led to a range of other products seeing an uplift in sales of over 300%.
It had also shown even more vital results. The campaign had successfully attained new customers, drove an alignment with FEEDWELL and International Women’s Day, and built awareness and consideration with new consumers.
Attain New Customers
Drive Alignment with International Women's Day
Build Awareness & Consideration with New Consumers
Post campaign, learnings have been developed into strategy and deployed into market, and Brands Media is excited to watch and grow with FEEDWELL.
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