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Our thoughts... on Meta's new Incremental Attribution Setting.
If you’ve seen Meta’s new incremental attribution setting pop up in Ads Manager, you’re not alone. It’s designed to show the real impact...
Flynn Service
Apr 161 min read


Trends Update: Australian Video Landscape
Brands Media recently worked through a June 2024 media landscape and trends update for it's clients, and a big section of the report was...
Cam Brands
Aug 1, 20242 min read


Project Highlight: 03 Funnel Solutions Partner
We are thrilled to share the news of our latest collaboration with Funnel, by becoming a Solution Partner. Brands Media was founded on...
Cam Brands
Jul 9, 20241 min read


Project Highlight: 002 Search & Ecommerce.
Brands Media was recently engaged to audit a company's digital & e-commerce strategy. Post audit, we were awarded the business, and...
Cam Brands
May 26, 20241 min read


Netflix: The Year of Growth Recap
Today Netflix hosted it's second upfront presentation to advertisers, with big numbers promising the most engaged audience in the world....
Cam Brands
May 16, 20243 min read


Banks are entering the ad business
Earlier this month, JPMorgan Chase & Co announced the launch of it's Chase Media Solutions. Chase Media Solutions allows advertisers to...
Cam Brands
Apr 8, 20242 min read


LinkedIn reaches the TV screen
LinkedIn has launched CTV ads aimed at enhancing B2B marketing campaigns. This new offering allows brands to reach audiences in the US...
Cam Brands
Apr 5, 20242 min read


FEEDWELL's International Women's Day campaign exceeds expectations.
FEEDWELL is Sydney’s leading corporate catering company, with customers like Google, Apple, Suncorp, Salesforce and CBRE to name a few....
Cam Brands
Mar 26, 20242 min read


Strategies Built for a Cookie-less Future
Last week I discussed in an article some of the data driven ways advertisers can start preparing for cookie deprecation later this year....
Cam Brands
Mar 15, 20242 min read


Marching On With Cookie Depreciation
The advertising industry has reached a critical juncture with cookie deprecation and the race to find alternative solutions. Google’s...
Cam Brands
Mar 7, 20241 min read


Google Search Partner Network Update: What You Need to Know
Google's recent announcement regarding updates to its Search Partner Network has stirred discussions within the digital marketing...
Cam Brands
Mar 1, 20241 min read


The third-Party Cookie Demise
As the impending demise of third-party cookies sends ripples through the digital advertising industry, ad tech companies are gearing up...
Cam Brands
Mar 1, 20242 min read


Decoding Google's Privacy Sandbox APIs: A Breakdown Of The IAB Tech Labs Findings
In the realm of digital advertising, the quest to balance personalised user experiences with stringent privacy standards has led to the...
Cam Brands
Mar 1, 20242 min read
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